Planning for Success A Product Launch Event Essay

Planning for Success A Product Launch Event - Essay Example Lastly, the report will evaluate the importance of post-event analysis and review for future planning of product launch events. The technological industry and in particular the mobile phone industry is very competitive and it is characterised with continuous innovation and product development, therefore to remain competitive within the industry, a company has to engage in continuous research and development in order to come-up with products that meet customers’ needs and surpass their expectations (Lattanzi et al. 2006). This present report is about Nokia, which is a Finnish Multinational Communications and Information Technology Company, which in the recent past has experienced a decline of its’ market share because of stiff competition within the market especially from rival companies such as Apple and Samsung (Saylor, 2012). As a response to the current competition at the market, Nokia manufactured the Nokia Lumia 920 and Nokia Lumia 820, which have distinctive features that other Smart phones do not have. The two new Nokia products have launched in other countries but they are yet to launch officially in South Africa. This report therefore will document on the planning and reviewing of the marketing event that will be held in South Africa. The report will state on how Nokia will use the launch event to create awareness about the two new products and even try to generate huge sales for the two new products during their launch. According to the writings by Steinbock (2010), in the past Nokia has taken a back seat in the Smartphone industry mainly due to the intensive competition that comes from other giant such as Apple and Samsung. The company is betting or pegging high hopes on the new products that include the Nokia Lumia 920 and Nokia Lumia 820 to revamp its position as the market leader in the Smartphone industry. Thou, the two new products were officially

Business Research Methods Assignment Example | Topics and Well Written Essays - 1500 words

Business Research Methods - Assignment Example ....6 Ethical Considerations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......7 Management Team Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...7 Profit and Loss Performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...8 Introduction The Morgan Stanley Company has investments in over forty two countries across the globe. The Company is a worldwide financial institution that is headquartered in Midtown Manhattan, New York. The thesis is written on behalf of the company’s management for the purpose that they make the right investment decisions as most economies across the globe are experiencing slow growth after the recent monetary recession. Industry/ Company Overview The Morgan Stanley investments company offers facilities in the management of worldwide wealth, offering of securities internationally along with management services for global investments by other companies (Venzin, 9). This therefore raises the question whether the investments company should expand its activities globally to include issues such as risk management, at a time that the global economy is recovering from the recent fiscal recession and experiencing slow growths? It was formed in the year 1935 as a response to the Glass-Steagall law, which required that commercial along with trade in investment banking is spilt. It dwells in serving varied conglomerates, governments, economic institutions along with affluent individuals (Venzin, 15). The company operates in around forty two countries across the world and has over a thousand and three hundred offices around the globe. In their recent reports, the company was estimated to be managing or supervising assets owned by other companies that were worth over 287 American dollars. During their first year of operation, the company operated using an initial market share that was estimated at 24% of public offerings along with private placements. The company has not had a smooth transition throughout the years since it suffered a crisis in its management, which resulted in the company losing many of their staff members and the sacking of their senior chief officers about three months after (Venzin, 19). An Assessment Of Past (Actual) and Future (Projected) Performance Due to the introduction of the Glass-Steagall legislation in the year 1935, the Morgan Stanley Corporation was barred from investing in both the commercial along with the investment banking industries. The Corporation opted to indulge in the commercial sector thereby making some of its prominent members to leave the J.P Morgan Company in order t o form the Morgan Stanley Corporation (Venzin, 39). The Corporation in turn began its operations in the month of September achieving a market share worth 24%, which was estimated at over a billion dollars of the total market in its public offerings. They involved themselves in distributing over a hundred million dollars in the form of debentures to several companies within the steel industry. The organization underwent several reforms to facilitate the performance of more operations in their business of providing securities. It additionally won several major contracts such as the financing of the American railway system in the year 1941 and the provision of steel to the majority of the American industries