Planning for Success A Product Launch Event Essay

Planning for Success A Product Launch Event - Essay Example Lastly, the report will evaluate the importance of post-event analysis and review for future planning of product launch events. The technological industry and in particular the mobile phone industry is very competitive and it is characterised with continuous innovation and product development, therefore to remain competitive within the industry, a company has to engage in continuous research and development in order to come-up with products that meet customers’ needs and surpass their expectations (Lattanzi et al. 2006). This present report is about Nokia, which is a Finnish Multinational Communications and Information Technology Company, which in the recent past has experienced a decline of its’ market share because of stiff competition within the market especially from rival companies such as Apple and Samsung (Saylor, 2012). As a response to the current competition at the market, Nokia manufactured the Nokia Lumia 920 and Nokia Lumia 820, which have distinctive features that other Smart phones do not have. The two new Nokia products have launched in other countries but they are yet to launch officially in South Africa. This report therefore will document on the planning and reviewing of the marketing event that will be held in South Africa. The report will state on how Nokia will use the launch event to create awareness about the two new products and even try to generate huge sales for the two new products during their launch. According to the writings by Steinbock (2010), in the past Nokia has taken a back seat in the Smartphone industry mainly due to the intensive competition that comes from other giant such as Apple and Samsung. The company is betting or pegging high hopes on the new products that include the Nokia Lumia 920 and Nokia Lumia 820 to revamp its position as the market leader in the Smartphone industry. Thou, the two new products were officially